The Trust Graph widget increases your users’ engagement by offering them personalised recommendations based on the users’ activity on your service.
Features
- Advanced Personalisation – show the most relevant content to each individual user based upon their behaviour on the service.
- Real-time – the latest real-time Big Data technologies are used to quickly adapt to every user’s activity.
- Platform agnostic – works across web, mobile and any other connected device. HTML5 and native app support for iOS and Android.
- Easy to install – just copy and paste a few lines of JavaScript to get started, and customisable to match the look and feel of your user interface on web and mobile.
- No outbound links – keep your audience on site and increase your revenue
- Unlock the value of Social data with Trust Graph Connect
Benefits
1. Increases engagement:
Recommendations respond to unique profiles created for each single user updated in real-time based on behavioural analysis. The recommendation model promotes discovery of the most relevant digital asset for each user. With Trust Graph, your service can promote its high-value and long tail content as well as promote subscriptions to specific services.
2. Improves user experience and conversions on website:
Users find more of the content they are interested in and they keep exploring your website.
3. Increases revenue:
The increase in engagement and the better user experience increases the value of your service and allows for the monetisation of more ad impressions.
Technology
Rummble Labs analyses in real time the users’ interactions with your service to create the Trust Graph. The Trust Graph is a graph-based model created for each user by mapping connections with visitors who have a similar behaviour: these connections are used to predict the interests of each user and personalise your service by recommending only the most interesting content to each user.
Trust Graph Connect
When users login into your service with Facebook, Trust Graph is enriched with data from the users’ social profiles and we can boost the personalisation to provide even better recommendations.
Benefits
1. Boosts engagement, CTR, retention rate and page views per user:
Increased engagement is a result of a boosted personalisation. Meaningful social data insights are combined with site activity to provide powerful recommendations of content. Our graph-based model for each user is updated in real-time with behavioural analysis and the social graph of the users.
2. Reduces bounce rate:
The large amount and high-quality information provided by social profiles allows your service to offer a personalised experience for first-time visitors. Rummble Labs is able to overcome the “cold-start problem” that is typical of other recommender systems.
3. Maximises the value of social:
Improves the user experience by recommending content that is interesting for each of your users and related to their social profiles
Interested in Trust Graph?
Contact us and we will be very happy to arrange a conference call to present the product!