Social Predictions combines existing social network data with personalisation technology to boost the relevance of content and recommendations. It combines real-time analysis of social data with site activity to create the recommendations.
Content can be highly personalised to the individual directly after log in, which leads to increased user interaction, dramatically reduced bounce rate and eliminates the ‘cold start problem’.
When a user logs on to a service via Facebook, meaningful social data insights are combined with site activity to provide powerful recommendations on content or products.
Social Predictions also intelligently suggests friends from your Facebook profile whose interests match the content you’re viewing. This enhances the ability to share relevant content with the right people and channels new users to the site directly to the content they care about via a trusted contact.
If you would like to see the Social Predictions API in action please contact the team for a demo.